Dominik is a visionary achiever with a passion for the digital world having acquired his broad experience in integrated communications at Roche, Clariant, Coop, and Straumann. After graduating at the University of Fribourg (CH) in Media- and Communication Sciences Dominik launched his career at Clariant as Head of Online Communications and moved on to become a Global Media Relations Manager. He then transferred to Coop – the largest Swiss retailer – as a Spokesperson and finally shifted to Straumann Group to build up its global social media strategy and now heading the Digital Marketing & Customer Engagement team, where he is responsible for global integrated digital marketing campaigns, demand generation, content marketing, marketing automation, eCommerce, email marketing, social media as well as the digital commercial transformation of the entire company.